Email Marketing Software For Business
Our 2017 research and analysis of email marketing software leads us to again recommend Benchmark as the best email marketing software for small businesses. We chose Benchmark from dozens of email marketing software options. To understand how we choose our best picks, you can find our methodology and a complete list of email marketing software vendors on our best picks page.
Benchmark combines ease of use with a wide variety of design options to deliver the best value for the price, which compared to many of its competitors is extremely affordable. (More about Benchmark’s pricing structure in the “Cost” section below.) Here’s a breakdown of why it’s our best pick.
Ease of use
Out of all of the software we tested, Benchmark had the best combination of producing professional-looking emails, while also being easy to use, even if you have no prior experience with design or email marketing.
Rather than software that’s stored on your computer, Benchmark is software as a service (SaaS) that you access online. There’s nothing to download or install and it can be used from any computer with an Internet connection.
We were most impressed with the multiple ways in which you can create email campaigns. There’s a drag-and-drop editor for those with no design experience, a code editor for advanced users who have expertise in writing their own HTML code, and a plain text editor for creating text-only emails that don’t include any photos or images.
We found that the drag-and-drop editor doesn’t take long figure out. It lays out all of the steps in a very natural way that makes it simple to understand. Before getting into the actual design stage, you choose a subject line, decide if the email should be shared on Facebook and Twitter, and choose which contacts to send it to.