Email Marketing Contact List

Developing a successful email marketing strategy starts with building a proper contact list.

“Contact lists are the foundation for successful email marketing because they’re more than simply names on a sheet,” Dave McCann, vice president of customer success for Constant Contact, told Business News Daily. “They allow you to keep track of, and engage, your customers instead of wasting time marketing to the masses.”

Quality over quantity

While you might be tempted to focus on building the biggest list possible, SEO and email marketing expert Brian Dean said it is more important to focus on quality over quantity. You want your list to be filled with people who have an interest in your business.

“You can have the best newsletters and the best offers, but if your contact list isn’t a good fit your emails are likely to fall flat,” Dean said.

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